The Rise of Toxic Positivity: Understanding Its Impact
- Luis Merced
- Apr 2
- 3 min read
Updated: Aug 1
Understanding Toxic Positivity
In today's digital age, social media has become a ubiquitous part of our lives. Platforms like Instagram and Facebook offer curated glimpses of our friends' and acquaintances' lives. Unfortunately, this often leads to a phenomenon known as toxic positivity. Toxic positivity suggests that only positive emotions are acceptable, discouraging feelings of sadness, struggle, or frustration. While optimism can be beneficial, the continuous pressure to remain upbeat can cause emotional suppression and self-doubt. It also distorts our perception of reality.
Toxic positivity refers to the overgeneralization of a positive mindset to every situation. This often invalidates complex emotions and suggests that happiness is the only suitable state. Common phrases like "just stay positive," "good vibes only," and "everything happens for a reason" highlight this mindset. Though often well-meaning, these statements can prevent individuals from processing their true feelings (Campbell-Sills et al., 2006; Bermejo et al., 2021).
How to Spot Toxic Positivity
Identifying toxic positivity is crucial to fostering a more genuine emotional environment. Researchers Ishan Sanjeev Upadhyay, KV Aditya Srivatsa, and Radhika Mamidi (2022) detail several examples:
Examples of Toxic vs. Non-Toxic Positivity

These comparisons can help navigate conversations and encourage emotional honesty.
The Social Media Effect: Curating an Illusion of Happiness
Social media amplifies the effects of toxic positivity. Users typically share only the best parts of their lives. This creates a reality that hides imperfections and struggles. The result? An illusion that happiness and success are constant. When individuals compare their genuine experiences to these filtered portrayals, feelings of inadequacy and loneliness often arise.
This "visual diet" significantly impacts self-perception. Continuous exposure to seemingly perfect lives can lead to anxiety and diminished self-worth. Understanding this dynamic is essential for anyone using social media.
The Psychological Consequences of Emotional Suppression
Suppressing negative emotions in favor of forced positivity has serious psychological effects. Research indicates that such suppression can lead to increased stress and emotional exhaustion. In some cases, it may also harm physical health. When people feel pressured to hide their struggles, they can become isolated and ashamed.
Further complicating matters, toxic positivity reinforces the false idea that happiness is a constant emotion. This expectation can lead to frustration and self-blame when challenges arise.
The Disproportionate Impact on Marginalized Communities
Importantly, toxic positivity does not affect everyone equally. Marginalized communities, including people of color and LGBTQ+ individuals, face unique societal barriers. Statements like "happiness is a choice" overlook these systemic challenges. Merely encouraging positivity can be harmful. It invalidates the experiences of those needing recognition and support the most.
How to Support BIPOC Individuals
To engage meaningfully with BIPOC individuals and avoid toxic positivity:
Acknowledge and Validate Emotions: Recognize their feelings, even negative ones.
Offer Empathy: Provide support instead of dismissive reassurances.
Encourage Open Communication: Create space for sharing all emotions.
Be Aware of Unique Stressors: Understand the challenges faced by these communities and avoid minimizing their experiences (Garis & Garis, 2022).
Cultivating a Healthier Relationship with Social Media
To foster a healthier digital environment, consider these proactive steps:
Curate Your Feed: Seek content that promotes authenticity and emotional depth.
Engage Mindfully: Reflect on how social media affects your mood and take breaks as needed.
Embrace Emotional Honesty: Be open about your feelings and acknowledge the range of emotions.
Foster Genuine Conversations: Encourage discussions that encompass both joy and struggle.
Prioritize Real-World Connections: Focus on building meaningful relationships that allow for deeper emotional interactions.
Conclusion: Embracing Emotional Authenticity
While toxic positivity is prevalent in our digital culture, being aware of its impact is the first step toward change. By fostering emotional authenticity both online and offline, we can construct environments where all emotions are recognized and validated. The aim is not to reject positivity but to nurture a healthier approach to emotional well-being. This approach should honor the full spectrum of human experiences.
References
Campbell-Sills, L., Barlow, D. H., Brown, T. A., & Hofmann, S. G. (2006). Acceptability and suppression of negative emotion in anxiety and mood disorders. Emotion, 6(4), 587–595. https://doi.org/10.1037/1528-3542.6.4.587
Bermejo, M. S., Eleazar, E. C., Quinto, K. L. M., & Villarez, A. L. (2021). TOXIC POSITIVITY AND ITS ROLE ON COLLEGE STUDENTS’ MENTAL HEALTH DURING THE COVID-19 PANDEMIC (Doctoral dissertation, Rizal Technological University). DOI: 10.13140/RG.2.2.21244.26249.
Upadhyay, I. S., Srivatsa, K. A., & Mamidi, R. (2022, July). Towards toxic positivity detection. In Proceedings of the tenth international workshop on natural language processing for social media (pp. 75-82).
Garis, M. G., & Garis, M. G. (2022, November 9). 7 Signs Your Can-Do attitude is actually ‘Toxic positivity’ in disguise. Well+Good. https://www.wellandgood.com/toxic-positivity/